Online reputation management is the deliberate practice of shaping public perceptions of a brand or individual.
It involves continuously tracking what is being said about you online.
The goal is to highlight positive information and mitigate any damaging feedback or criticism.
This frequently includes responding to customer reviews on different platforms.
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A key component is optimizing search engine results for relevant queries.
Effective ORM helps establish credibility and protect a strong brand image.
Ultimately, it is an essential practice for any modern business or professional.
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